Giving back - Saving endangered habitats and species
Without natural habitats, we would not only lose the wonderful biodiversity that makes them unique, but also the vital ecosystem that humans depend on. There are many different habitats around the world - natural areas in the environment where certain plants and animals are found. Today, more and more habitats are under threat from increased interaction with the human world. Habitat loss is caused by urbanization, dam construction, air and water pollution and recreational activities. Due to the threatened habitats, countless indigenous communities are collapsing and being displaced.
At INUA, we take our responsibility to people and the environment seriously. The raw material for our saunas is PEFC-certified wood sourced from responsibly managed forests in Canada, the Baltic countries and Austria. None of our wood comes from endangered habitats and rainforests, precisely because we care about their conservation. We love nature and we want to preserve it. It's for this reason that for every product you buy from INUA, we purchase and donate 4000m2 of rainforest to the conservation charity World Land Trust.
What the World Land Trust is doing is very tangible and aligns with our own beliefs: buying land in areas of environmental importance to create permanent, protected nature reserves. Once the land is secured and the reserves are created, continued management is needed to ensure they remain protected. Therefore, the land purchases are ultimately handed over to local NGOs who employ people from the local communities to be reserve rangers and to protect some of the world's most threatened habitats and animal species found in these places.
With the Patron, the world's most famous and renowned naturalist David Attenborough, and working with local organizations in Central and South America, Asia and Africa, World Land Trust has helped protect over 2,835,984 acres of land of wildlife habitat.
We at INUA share their vision and are keen to support this project.
Visit the World Land Trust website to read more.
Photo sources:
Utah Mizushima on Unsplash
Aurelien Designatic on Unsplash
